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Short Cuts

Emerging Trends in CTV and Streaming Monetization

Google TV Senior Director of Engineering Shobana Radhakrishnan discusses ongoing shifts in M&E content consumption like the growth of CTV and streaming relative to traditional linear broadcast, the continued fragmentation of the streaming content market, and how the transition to more advertising-based monetization models will impact the overall revenue picture in 2024-26 in this clip from her Streaming Media Connect keynote.

How WebRTC Impacts Stream Resiliency for Contribution and Distribution

Strategizing for low-latency streaming at scale and choosing WebRTC or another protocol means juggling multiple priorities and assessing stream resiliency on both the contribution and distribution ends. Dolby.io's Ryan Jespersen and AWS's Evan Statton make the case for WebRTC in this clip from Streaming Media Connect.

How FAST Strategy Is Changing as the Ecosystem Matures

As we move well into the era of FAST 2.0, will the strategies that brought FAST success in its early days still pay off and ensure continued growth? Is it time for FAST pioneers to re-innovate? And what can the success of primetime YouTube channels teach FAST brands about evolving their strategic roadmap in a mature, less Wild West-like FAST ecosystem? Tastemade's Evan Bregman, ESHAP's Evan Shapiro, Gusto TV's Chris Knight, and TMB's Cameron Saless discuss in this clip from Streaming Media Connect 2023.

Google's Take on What CTV Viewers Want

The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users' #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.

How to Monitor Cloud-Based Low-Latency Streams at Scale

What is the essential monitoring checklist for maintaining efficiency, resiliency, and performance for large-scale low-latency streaming using cloud-based workflows? Dolby.io Director of Product Strategy and 2G Digital Post Optimization's Allan McLennan discuss the key components and tools for an effective live stream monitoring strategy in this clip from Streaming Media Connect.

How Streaming Channels Can Attract Programmatic Advertisers

With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative way Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies.

How OTT and CTV Platforms Monetize First-Party Data

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP's Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.

How DAZN and TAG Approach Failover, Sync, and Stream Resiliency

For high-stakes, large-scale streams, redundancy is critical for ensuring smooth and reliable delivery. This means careful monitoring, sound decision-making, and seamless network switching-also known as hitless failover-and making sure streams are precisely synced so the switch is invisible to the end user. In this clip from Streaming Media Connect 2023, DAZN's Bob Hannent, TAG Video Systems' Michael Demb, and CDN Alliance chair Mark de Jong discuss the challenges of ensuring stream resiliency and strategies for maintaining it.

Why Niche Programmers Are First in FAST

From the early days of FAST, the agility and strategic innovation that are hallmarks of startups and niche content companies have been critical to success in the FAST world. As the Independent Streaming Alliance (ISA) emerges to heighten the advocacy of niche FAST providers, ESHAP's Evan Shapiro, TMB's Cameron Saless, and Gusto TV's Chris Knight discusses how the FAST market began and has matured around nimble startups in this clip from Streaming Media Connect 2023.

How CTV OEMs Impact FAST Success

70 percent of FAST channel viewing happens on connected TVs, and the vast array of FAST channels that quietly insinuate themselves into viewers' living rooms as soon as they plug in their Samsung and LG CTV sets are the most accessible and easily tracked FAST viewing experiences imaginable, as they require no additional app installations to gain front-and-center visibility. How critical is the preeminence of specific CTV OEM brands in the success of FAST channels? Alan Wolk of TVREV and Chris Pfaff of Chris Pfaff Tech Media discuss the market dynamics of FAST and the CTV ecosystem in this clip from Streaming Media Connect 2023.

The State of FAST Markets: Europe vs. US

It's well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAP's Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.

Is Producing Original Content Table Stakes for FAST Brands?

In the absence of subscription revenue that underwrites SVOD services, what's the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAP's Evan Shapiro, TasteMade's Evan Bregman, and Chicken Soup for the Soul's Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023.

Avanci vs. Other Streaming Codec Pools

Avanci Video launched in October 2023 as the latest patent pool contender to stake a claim to a piece of the streaming codec pie. Avanci isn't new to licensing; just to streaming. So how does it impact other existing patent pool players? Two leading patent attorneys with expertise in this market, Garrard R. Beeney of Sullivan & Cromwell, and Robert J.L. Moore of Moore IP Solutions explore what it meant when Avanci joined the patent pool party in this clip from November 2023's Streaming Media Connect.

Why the Via LA Streaming Codec Pool Merger Matters

Via Licensing shook the MPEG licensing world in May 2023 when it acquired MPEG LA to form the Via LA juggernaut. And how is that deal shaking out now, six months on, as licensors and patent holders alike survey the landscape? Sisvel Group's Mattia Fogliacco and patent attorney Robert J.L. Moore of Moore IP Solutions discuss the implications in this clip from November 2023's Streaming Media Connect.

How to Ensure 24/7 Streaming Asset Accessibility in the Cloud

One concern with migrating streaming infrastructure and content storage from on-prem to the cloud is ensuring that your content assets are just as accessible via remote data centers as when you had them all stored in physical proximity on-site. CBS' Sports' Corey Smith, Signiant's Rick Capstraw, Telestream's Richard Andes, and IntelliVid Research's Steve Vonder Haar discuss the attendant challenges and how to overcome them in this clip from Streaming Media Connect 2023.

How to Deliver Resilient Streams at Scale

Guaranteeing a satisfying end user experience, whether you're delivering content live or VOD, requires resiliency, ensuring that the stream doesn't break down regardless of the scale, bursts, or other fluctuations in delivery demands. And the challenges are different for live and VOD, with live proving significantly more challenging in most instances. TAG Video Systems' Michael Demb, DAZN's Bob Hannent, and the CDN Alliance's Mark de Jong discuss the key challenges and how to address them in this clip from Streaming Media Connect 2023.

Is Multi-CDN Always the Answer for Five-Nines Uptime Streaming at Scale?

Taking a multi-CDN approach would seem to be a no-brainer for delivering large-scale streams to global audiences and maximizing uptime in the face of bursts, unexpected regional demand, and other impediments to a smoothly delivered high-stakes stream. But DAZN's Bob Hannent says it's not always so, and a multi-CDN approach can actually introduce inefficiencies, in this discussion with CDN Alliance Chairman Mark de Jong at Streaming Media Connect 2023.

Metadata and the Battle for Streaming ROI

Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery's Dan Trotta, TVREV's Alan Wolk, Vevo's Bethany Atchison, Erickson Strategy's Paul Erickson, and Chris Pfaff Tech Media's Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023.

How the Hollywood Strikes Will Change Premium Content

With content production largely on hiatus in the US for months during the WGA and SAG-AFTRA strikes, as those strikes drew to a close in fall 2023, content companies found themselves at a crossroads, with the opportunity to start generating content fraught with strategic complications. In some respects it's a new beginning, and a chance to consider new approaches rather than simply filling a void. So what's next in the premium content world? On the content side, Warner Bros. Discovery's Dan Trotta and Vevo's Bethany Atchison, and from the analyst corner, TVREV's Alan Wolk, Chris Pfaff, and Paul Erickson weigh in on this critical question of where we go from here in this clip from their panel at November's Streaming Media Connect.

Why Streaming is Still Struggling With Real-Time Delivery

Why are we still talking about the challenges of low-latency streaming? Put another way, with all the hype about real-time streaming and its evident advantages for high-interactivity applications ripe for monetization like iGaming and sports betting, why haven't we made more progress toward realizing real-time and its potential? Dolby's Ryan Jespersen, AWS's Evan Statton, and 2G Digital's Allan McLennan discuss in this clip from Streaming Media Connect 2023.